Guangzhou Armada Development Co. Ltd. was established in May 1997, with a registered capital of ￥190 million. Within 10 years , its net assets developed to 2 billion Yuan. Armada is an integrated group mainly engaged in bus tourism and media advertising, holding and operating Guangzhou First Bus Co. Ltd, Guangzhou Sunshine bus Co. Ltd, Guangzhou Chuangda Transportation co. Ltd, Guangzhou Star Cruise Co. Ltd, Guangzhou Braun Advertising Co. Ltd, Guangzhou Xishi Advertising Co. Ltd, Guangzhou ABO Advertising Co. Ltd, Guangzhou Sharing Network Technology Co. Ltd, Chongqing First Bus Co. Ltd, China International Travel Service Guilin Co. Ltd and Guigang Traveling, which is the first company that contains the concept of Pan-Pearl River Delta “9+2” in Guangxi, and Australian Cathay Herbal Laboratories Co. Ltd, etc.
      The outstanding management team with lots of experiment is the guarantee of excellent performance of the company. Most members in our management team have master degree, over 8-year experience of the industry and forward-looking strategic awareness. With the leadership of our excellent management team, the company has grown and developed gradually in the fierce competition. Stand by the transportation business as the core , we have formed a bus radiation pattern the from Guangzhou to Guangxi, Chongqing, and other neighboring provinces. Under the government’s policy of “bus priority”, we will expand our business area and become the most competitive bus group in South China, and the most powerful mobile media group in China.
      Traditional outdoor media is dull and decentralized. While based on the huge public transport network, we first propose the “3D media” concept, which includes six business modules: bus body advertising, vehicle/ vessel containing LED display advertising, mobile billboards and posters and periodicals on bus, integrated website and SP messaging platform. Their huge and sensitive market influence will bring more astonished and effective media advertising results.
With “bus, media and medicine” these three major segments combined, in particular the development of bus and media, Armada will develop much fast in the future. So far, our net assets in Mainland China is over ￥1.5billion.
Besides focusing on management and development, we also take personnel and standard corporate governance seriously. To maintain our competitiveness, we sent our backbones to famous institution for professional training courses. In addition, we understand the importance of “honesty”, and maintain good corporate credit during cooperating with other business partners and banks. Our success is recognized by society; we achieve AA+ evaluation among bank system every year and won “Guangzhou Top 100 Private Enterprises” in 2005 and “Guangdong Top 100 Enterprises” in 2006 and 2007.
      Looking forward into 2008, holding the concept of “stability, reform and development” and the enterprise spirit of “aggressive, innovative and dreamful”, we will make great performance in the 21st century.